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商品編號： 9-509-059 出版日期： 2009/03/23 作者姓名： Moon, Youngme 商品類別： Marketing 商品規格： 5p 再版日期： 地域： North America 產業： Hotel industry 個案年度： 2006 - 2006
商品敘述：
This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel Bed Wars with its introduction of The Heavenly Bed in its Westin hotels and resorts.
涵蓋領域：
Branding;Competition;Innovationazathioprin cancer azathioprin zulassung azathioprin vasculitis
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